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Strategic Planning
New & Emerging Brands
Proven Strategies, Tools and programs to help launch your new products, expand distribution, grow sales!
What Is A New Product?
INNOVATION
True innovation as a result of scientific research & development or discovery.
NEW TO MARKET
New domestic brands or new brands from non-US suppliers, line extensions or new PL products.
CHANNEL SWITCH
Crossover brands new to retail - from Amazon or other online platforms, foodservices, medical or other.
What do Buyers Want in a New Product?
#1 - INNOVATION
#2 - TASTE
#3 - PACKAGING
#4 - INGREDIENTS
#5 - PRICING
#6 - PEOPLE
#7 - PURPOSE
Strategic Planning Tools
We've developed a suite of proven planning tools to prepare you for the hurdles of the retail jungle!
Commercial Viability Study
The first step to developing your brand strategy will be to understand the competition.
Fast Start to Retail Program
Our most popular tool. A step-by-step program will create the building blocks for your success.
Brand Financial Planning
Our ForeCal financial planning tool will help understand product P&L, develop budgets and provide key proforma reports.
Professional Brand Management
Your success in the US will need the right leadership, experience and relationships. Our team of professional Brand Managers is your best solution.
Your success is guided by an experienced, dedicated Brand Manager who is focused on your brand. We have a proven system that works. Everything we do is supported by data, proven planning tools, financial models and due-diligence. Our process leads to an educated analysis and understanding of the true potential for success, risk and reward, and return-on-investment.
Finally, your dedicated Brand Manager will prepare your brand with a structured launch timeline that is properly funded and ready to meet the challenges of today's competitive landscape.