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Pre-Launch Tools
Strategic Planning Tools
We've developed a suite of proven planning tools to prepare you for the hurdles of the retail jungle! Proven Strategies, Tools and programs to help launch your new products, expand distribution, grow sales!
Commercial Viability Study
The first step to developing your brand strategy will be to understand the competition.
Fast Start to Retail Program
Our most popular tool. A step-by-step program will create the building blocks for your success.
Brand Financial Planning
Our ForeCal financial planning tool will help understand product P&L, develop budgets and provide key proforma reports.
New & Emerging Brands
What Is A New Product?
INNOVATION
True innovation as a result of scientific research & development or discovery.
NEW TO MARKET
New domestic brands or new brands from non-US suppliers, line extensions or new PL products.
CHANNEL SWITCH
Crossover brands new to retail - from Amazon or other online platforms, foodservices, medical or other.
What do Buyers Want in a New Product?
#1 - INNOVATION
#2 - TASTE
#3 - PACKAGING
#4 - INGREDIENTS
#5 - PRICING
#6 - PEOPLE
#7 - PURPOSE