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ForeCal Brand Financial Planning
WE KNOW THE COST OF DOING BUSINESS IN THE US
Launching a new brand and competing in the US market is not for the faint of heart. It takes hard work and dedication. And it takes a strong financial platform to ensure your success.
WHAT'S AT STAKE ?
- Brand equity & reputation
- Leaving too much MONEY on the table
- Lack of a cohesive pricing strategy erodes your brand integrity
- Unforeseen deductions & costs
- Loss of hard-earned distribution
WE KNOW THE RIGHT QUESTIONS TO ASK
- Who are your competitors? How do they market their brands?
- Do you know your COG's (landed cost of goods)?
- Is your business distributor-driven or direct?
- Who your Top 3 target retailers are?
- Will you use third-party experts for marketing, sales, administrative?
- Will you use a 3PL company to manage warehousing, logistics, inventory?
- What is your expected annual sales post-launch? Do you have a 5 year financial plan?
BRAND FINANCIAL PLANNING -
Critical to your success will be your ability to successfully manage the financial elements of the launch. A sound financial brand plan starts at the sku-level and builds to a detailed ‘launch forecast’.
The comprehensive launch forecast blends the dynamics of the sku-level p&l with a fact-based sales forecast. The resulting analysis delivers a practical, realistic plan designed to support a successful launch while maximizing your brand’s profit potential. This tool is essential to any new product launch or line extension.
Our financial modelling tools are used by brand managers and many financial institutions to conduct the required due-diligence to support decision making and to help understand financial risk & rewards.
What Fore-Cal WILL deliver for you...
- Item-level P&L by retailer
- Strategic Pricing Plan designed to deliver profitable sales!
- Annual Forecast of Sales $'s, Units, Profits, Costs
- Comprehensive Pro Forma financials
- Inventory Projections to plan purchases
- Detailed Cash-Flow analysis
- Budget Assignments to plan expenses (marketing, etc)
