COMMERCIAL VIABILITY STUDY  -

The Most Important Pre-Launch Tool Available today!

Now it's possible to look into the future and understand the risk & rewards of your new product launch before you invest in a major launch or line-extension. Our Commercial Viability Study is an absolute must for marketers, manufacturers and investors!

First, we do a deep-dive on your competitive landscape, finding opportunity gaps and strategic advantages/disadvantages within the given market. This detailed, comprehensive analysis delivers definitive professional perspectives on issues such as retail pricing, product positioning, channel strategy, marketing and merchandising, that will impact your decision-making process & help define your strategy. 

This analysis is then followed with a separate examination of your product's financial potential as it relates to costs of doing business at retail. We examine all costs and then determine how they relate to volume (sales), inventory needs over time, cash flow, marketing and operating budgets.

The resulting analysis delivers a dynamic report that illuminates the true potential of your new product/brand before committing valuable resources. 

This evaluation is based on our extensive retail experience and 35 years competing in the industry.